Cox Enterprises | Manheim

Project Overview

To celebrate its 75th anniversary, Manheim launched a nationwide internal brand campaign designed to unite its network of auction locations under a shared milestone moment. The campaign theme, “Seize the Momentum,” reflected the company’s legacy of leadership in the wholesale auto industry and its continued drive toward innovation.

The celebration included a coordinated rollout of internal-facing marketing materials — digital signage, event assets, printed collateral, and branded swag — all delivered to 75+ Manheim auctions across the U.S.

My Role

As a Project Manager in the Brand Marketing–Creative Studio at Cox Enterprises, I oversaw the creative production and delivery of campaign materials to every participating location. My responsibilities included:

• Managing timelines for digital signage and downloadable assets across internal platforms

• Coordinating stakeholder approvals, file preparation, and delivery logistics

• Overseeing print production and distribution of branded promotional kits and swag

• Acting as the central point of contact between creative, marketing ops, and field teams to ensure brand consistency

Key Deliverables I Managed

• Internal digital signage templates

• Downloadable campaign assets for 75+ auction locations

• Promotional kit materials (print and swag coordination)

• Auction activation guides and launch decks

• Internal email messaging

• Print production and vendor logistics

• Field team delivery tracking

• Brand and stakeholder approval process

Outcome

Every auction location received their 75th Anniversary campaign materials on schedule, with consistent messaging and activation assets tailored to local needs. The campaign brought Manheim’s legacy to life across physical and digital spaces, creating a unified and energizing employee experience during a major brand milestone.